2021 | For Nike.
Data report that we are becoming ever more sedentary.
Moreover, they say that running is one of the most appreciated sport.
Shift is a system designed for Nike that motivates users to run by engaging them in collaborative relay races.
When the user receives a shift, they will see the people willing to participate on the app's map. When they decide the next, the user will thread the relay through the laces and leave it in the receiver's letterbox.
The object was not designed too small to make it a means of temporarily customizing shoes with ever-changing colors.
